WHAT

Cruda is a print magazine that highlights the vibrant intersections of food, science, sociology, culture, and design. It brings readers closer to the unfiltered realities of gastronomy—whether in kitchens, labs, or auditoriums—and spotlights voices challenging conventions, embracing imperfection, and exploring the tensions between tradition and innovation.

HOW?

Cruda is a print magazine that highlights the vibrant intersections of food, science, sociology, culture, and design. It brings readers closer to the unfiltered realities of gastronomy—whether in kitchens, labs, or auditoriums—and spotlights voices challenging conventions, embracing imperfection, and exploring the tensions between tradition and innovation.

WHO?

Created by people who view food as the embodiment of culture, we spotlight the voices of hospitality professionals, scientists, designers, sociologists, and others, Cruda offers space for deeper engagement with food. We explore what happens before the plate reaches the table—blurring disciplines and fostering genuine collaboration along the way.

WHY

At Cruda, rawness is both a material and a metaphor. Cruda represents an ingredient before it’s transformed, an idea before it’s refined. It is a physical and digital publication celebrating origin, experimentation, and imperfection as essential facets of creation.